OMNI-CHANNEL PRODUCT LAUNCH
CLIENT: Nestio is the real estate technology company that unlocks a modern leasing experience for renters, owners and operators.
SITUATION: Nestio had developed its next generation of software and sought to unveil the new release during the all-important Q4 conference and trade show season.
CHALLENGE: With no marketing leadership or team, and 10 weeks until launch, Nestio asked CMP to step in to create and activate a strategic launch campaign.
HOW CMP HELPED: CMP developed and managed a comprehensive omni-channel launch initiative designed to drive leads and reinforce Nestio’s position as the industry-leading marketing and leasing automation platform. CMP quickly assembled an expert team and led:
New Brand and Product Messaging
Social Media Strategy
NYC Industry Launch Event
Multi-market Conference Strategy and Activation
Proprietary Consumer Insights Research Initiative
IMPACT: “Nestio had a tremendously successful product launch thanks to CMP. They’re a rare combination of management consultants and effective, hands-on marketing operators able align teams and move with great speed.” Caren Maio, CEO & Founder