OMNI-CHANNEL PRODUCT LAUNCH

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CLIENT: Nestio is the real estate technology company that unlocks a modern leasing experience for renters, owners and operators.

SITUATION:
Nestio had developed its next generation of software and sought to unveil the new release during the all-important Q4 conference and trade show season.

CHALLENGE:
With no marketing leadership or team, and 10 weeks until launch, Nestio asked CMP to step in to create and activate a strategic launch campaign.

HOW CMP HELPED: CMP developed and managed a comprehensive omni-channel launch initiative designed to drive leads and reinforce Nestio’s position as the industry-leading marketing and leasing automation platform. CMP quickly assembled an expert team and led:

  • New Brand and Product Messaging

  • Website Refresh

  • Trade Campaigns

  • PR Strategy

  • Social Media Strategy

  • NYC Industry Launch Event   

  • Multi-market Conference Strategy and Activation

  • Proprietary Consumer Insights Research Initiative

IMPACT:Nestio had a tremendously successful product launch thanks to CMP. They’re a rare combination of management consultants and effective, hands-on marketing operators able align teams and move with great speed.” Caren Maio, CEO & Founder