OUTSOURCED & ONSITE CMO: SERIES A TO SERIES B
CLIENT: Justworks provides access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.
SITUATION: Justworks had raised its Series A and had to strategically activate its funds and build an agile marketing function.
CHALLENGE: Without marketing leadership, assets or infrastructure, Justworks had no go-to-market strategy.
HOW CMP HELPED: CMP served as a strategic partner and trusted advisor to Justworks’ CEO and the leadership team. For a period of 9 months, CMP operated as their outsourced CMO to successfully set up Justworks for its next financial milestone. In this role CMP:
Developed the brand strategy
Created a marketing roadmap
Built-out marketing infrastructure and operations
Recruited the marketing team
Conducted searches and onboarded external partners -- Advertising, PR, Pricing, Digital Product Development
IMPACT: “They changed the trajectory of our business.” Isaac Oates, CEO & Founder