OUTSOURCED & ONSITE CMO: SERIES A TO SERIES B

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CLIENT: Justworks provides access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

SITUATION: Justworks had raised its Series A and had to strategically activate its funds and build an agile marketing function.

CHALLENGE: Without marketing leadership, assets or infrastructure, Justworks had no go-to-market strategy.

HOW CMP HELPED: CMP served as a strategic partner and trusted advisor to Justworks’ CEO and the leadership team.  For a period of 9 months, CMP operated as their outsourced CMO to successfully set up Justworks for its next financial milestone. In this role CMP:

  • Developed the brand strategy

  • Created a marketing roadmap  

  • Built-out marketing infrastructure and operations

  • Recruited the marketing team

  • Conducted  searches and onboarded external partners -- Advertising, PR, Pricing, Digital Product Development

IMPACT: “They changed the trajectory of our business.” Isaac Oates, CEO & Founder